TikTok wanted to promote the app in Brazil back in 2020. I procuded the illustration for the outro, present in more than 30 videos for the campaign. Also, a bunch of videos was directed and written by me during this campaign, and one of it was a speed paint of mine.
My illustration was used as Outro on more than 30 videos produced for the Official campaign that TikTok promoted in Brazil back in 2020.
Illustration steps. I wanted a younger version with more gadgets to better communicate with the younger audience, but the client wanted something more neutral and mature. So I redesigned her according.